Tag: As Ever
Published on Feb 19
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Meghan Markle, in a bid to refresh her lifestyle brand, has rebranded from American Riviera Orchard to As Ever. This change, announced in February 2025, addresses previous criticisms of geographic focus and trademark issues. Partnering with Netflix, the brand aligns with her new show With Love, Meghan. Inspired by her former venture The Tig, it emphasizes family, cooking, and home décor.