Meghan Markle's Rebranding Journey
On February 17, 2025, Meghan Markle made waves with an exciting announcement: her lifestyle enterprise is getting a makeover. Dropping the name American Riviera Orchard, it is now called As Ever. So what spurred this change? For starters, the original name faced criticism for being a bit too focused on Santa Barbara, and let's not forget that pesky U.S. Patent and Trademark Office that didn’t like the descriptive aspect. As Ever is a fresh start, ditching geographical shackles and resonating with broader themes that Meghan wants to spotlight.
Meghan’s rebranding aligns perfectly with an exciting partnership with Netflix for her new venture—a lifestyle series titled With Love, Meghan, slated for a March 2025 release. The show promises to delve into the timeless themes that Meghan holds dear. It's like we’re getting The Tig 2.0 but upgraded for our contemporary needs. Remember The Tig? Her blog that charmed us with its take on life's finer pleasures from 2014 to 2017? This new venture revives those sensibilities with themes revolving around family life, cooking, and the art of home décor, all wrapped up in a fresh new package.
From The Tig to As Ever
Meghan Markle chose Instagram as her platform for the grand reveal of As Ever, unveiling the handle @aseverofficial. To make things even more heartwarming, she shared a delightful photo of herself with daughter Lilibet playing in a sun-drenched field on the brand’s shiny new website. It’s evident that living well is a family affair in the Markle household. Oh, and it doesn’t end with just aesthetics and feel-good family shots.
The brand is set to feature fruit preserves as part of its offerings, clearly hinting at Meghan’s culinary enthusiasm. She’s even teased a wider array of lifestyle products that hark back to her creative roots. It's pretty clear that Meghan knows how to blend her creative passions into something that feels both personal and appealing to a broader audience. As for those curious about the future of As Ever, the venture offers a refreshing look at what a lifestyle brand can be when infused with personal passion and a touch of royal charm.