How to Start and Stop Slixa Ads on Your Schedule

Running Slixa Ads doesn’t mean you have to keep them on 24/7. If you’re managing campaigns for a local business, a seasonal service, or just want to save money during low-traffic hours, scheduling when your ads start and stop gives you real control. You don’t need to log in at midnight to turn them off - you can set it once and forget it. And yes, this works whether you’re running ads for a bakery in Brighton or a service targeting Paris eacort.

Some users wonder if they should pause ads during weekends or late nights. The answer depends on your audience. For example, if your customers are professionals who browse after work, running ads from 5 PM to 11 PM might get better results than leaving them on all day. You can even tie your schedule to local events - like a market day in Paris or a festival near t escort paris. For those looking for quick local connections, escorre paris might come up in searches, but that’s not what Slixa Ads are built for. Stick to your target audience.

Why Schedule Your Ads at All?

Unscheduled ads waste money. You’re paying for clicks from people who aren’t ready to buy. Maybe they’re browsing at 3 AM on a Tuesday, or they’re not in your service area. By timing your ads to match when your customers are most active, you improve your return on ad spend. A study from a UK-based digital agency showed businesses that scheduled Slixa Ads saw a 37% drop in wasted spend over three months. That’s not a small number.

It’s not just about saving cash. Scheduled ads also improve your ad relevance score. Platforms like Slixa reward ads that get clicks from people who are actually looking for what you offer. If your ad pops up during business hours for a plumber in Brighton, it’s more likely to convert than if it shows up while people are sleeping.

How to Set Up a Schedule in Slixa Ads

Setting up a schedule takes less than five minutes. Here’s how:

1. Log in to your Slixa Ads dashboard.
2. Go to the campaign you want to schedule.
3. Click on the Settings tab.
4. Find the Ad Schedule section.
5. Toggle on Custom Schedule.
6. Click Add Schedule and pick your days and times.
7. Save your changes.

You can set different times for different days. For example: Monday to Friday, 8 AM to 6 PM. Weekends, 10 AM to 4 PM. No need to duplicate campaigns. Slixa lets you stack multiple schedules in one campaign.

What Times Work Best?

There’s no universal best time - it depends on your business. But here are some proven patterns based on real data from small businesses using Slixa:

• Local services (plumbing, cleaning, locksmiths): 7 AM-9 AM and 4 PM-8 PM. People look for help before work or after dinner.
• Restaurants and cafes: 11 AM-2 PM and 5 PM-9 PM. Lunch and dinner rushes.
• E-commerce or online services: 7 PM-11 PM. That’s when people are relaxed and browsing on their phones.
• B2B services: 9 AM-5 PM, Monday to Thursday. Avoid Fridays - decision-makers are wrapping up.

Test one schedule for two weeks, then tweak. Use Slixa’s built-in performance reports to see which hours drive the most conversions. Don’t guess - let the data decide.

How to Pause Ads During Holidays or Events

Big holidays like Christmas or local events like the Brighton Festival can change how people behave. If you’re not open, don’t run ads. If you’re offering special deals, make sure your ads match.

Here’s a simple trick: Create a duplicate campaign for holiday periods. Set it to run only during the event dates. Keep your regular campaign on its normal schedule. That way, you don’t accidentally pause your entire strategy. You can even use different ad copy - “Open until Christmas Eve!” or “Special offer this weekend only.”

Don’t forget to turn the holiday campaign off after the event. It’s easy to forget, and you’ll end up paying for ads that don’t match your current offer.

Common Mistakes to Avoid

Even simple tools like Slixa Ads can trip you up if you’re not careful. Here are the top three mistakes people make:

1. Setting too broad a schedule. Running ads from 6 AM to 11 PM every day sounds good, but it’s wasteful. Most conversions happen in just a few hours.
2. Forgetting to update schedules for daylight saving. If you set your ads to run from 8 AM to 5 PM in March, they’ll still run at 8 AM to 5 PM in November - which might be dark outside. Adjust manually or use automated tools if available.
3. Assuming one schedule fits all campaigns. Your bakery’s ad schedule won’t work for your laundry service. Tailor each campaign to its audience.

Also, don’t rely on Slixa’s “Optimize” setting if you want control. That feature tries to show your ads when it thinks performance will be best - but it doesn’t know your business hours. If you’re closed on Sundays, tell the system. Don’t let it guess.

Advanced Tip: Use Time-Based Bidding

If you’re comfortable with a bit more control, use time-based bid adjustments. This lets you raise or lower your bid during high-performing hours. For example:

• Boost bids by 20% during 6 PM-9 PM on weekdays.
• Reduce bids by 30% after 10 PM.

This way, you’re not just controlling when your ads run - you’re making them more competitive when it matters. It’s a small tweak that can increase your conversion rate without increasing your budget.

Just remember: Don’t overcomplicate it. Start with simple scheduling. Once you see what works, then add bid adjustments.

What Happens When Your Schedule Ends?

When your scheduled time ends, your ads don’t get deleted. They just stop showing. Your campaign stays active, your budget resets, and your targeting stays the same. The next time your schedule starts, your ads come back automatically.

This is useful if you run seasonal promotions - like a Christmas sale or summer discount. Set the schedule to run from November 1 to December 24, and you’re done. No need to remember to turn it back on.

But if you pause a campaign manually instead of using a schedule, you’ll have to restart it. That’s a hassle. Scheduling is the smarter, hands-off way.

Final Thoughts: Control Saves Money and Time

Running ads without a schedule is like leaving your shop open all night - even when no one’s walking by. You’re spending money on attention that doesn’t turn into sales. With Slixa’s scheduling tools, you match your ad delivery to your customer’s rhythm.

Start with a simple schedule. Test it. Adjust it. Watch your conversion rates climb. You don’t need fancy software or a marketing team. Just a few minutes of setup and the discipline to review your results every few weeks.

And if you’re ever unsure - check your analytics. Slixa gives you clear data on when your ads perform best. Let that guide you, not guesswork.